THE OFFICIAL BACKPACK
FOR BROLOPPET 2025
The Brief: Create a race bag that participants
actually want to use — before, during, and after
the event.
HOW TO USE
YOUR BACKPACK
Step 1:
unfold the bag
When you receive your new backpack, simply unbutton the front flap and unfold it. Once unfolded, it's ready for use
Step 2:
Unroll the bag
Once the bag is removed from its packed pocket, unroll the rolltop to open the backpack, then place your belongings inside.
Step 3:
Fold and attach
Roll the top and secure the G-hook along the webbing. Depending on how much you’ve packed, you can attach the hook higher or lower to adjust the fit.
The Challenge: Race organizers approached our collaborative team with a persistent problem: traditional race bags were functional disasters. Athletes received cheap drawstring bags that immediately went into storage, defeating the purpose of branded merchandise that extends event engagement.
The Brief: Create a race bag that participants actually want to use—before, during, and after the event. Transform disposable swag into desirable gear that enhances the racing experience while providing genuine utility.
The Solution: MAI, The Öresund Bridge, Sparta, Boost, and Kilometer Studios developed The Bridge Run Backpack through our internal "42K Project." We engineered a purpose-built race companion
PRODUCT
SPECIFICATION
- Size:38 x 30 x 18 Centimeters
- Volume:14 Liters
- Weight:192 Grams
