broloppet

THE OFFICIAL BACKPACK
FOR BROLOPPET 2025

The Brief: Create a race bag that participants
actually want to use
— before, during, and after
the event.

HOW TO USE
YOUR BACKPACK

broloppet
Step 1:
unfold the bag
When you receive your new backpack, simply unbutton the front flap and unfold it. Once unfolded, it's ready for use
broloppet
Step 2:
Unroll the bag
Once the bag is removed from its packed pocket, unroll the rolltop to open the backpack, then place your belongings inside.
broloppet
Step 3:
Fold and attach
Roll the top and secure the G-hook along the webbing. Depending on how much you’ve packed, you can attach the hook higher or lower to adjust the fit.

The Challenge: Race organizers approached our collaborative team with a persistent problem: traditional race bags were functional disasters. Athletes received cheap drawstring bags that immediately went into storage, defeating the purpose of branded merchandise that extends event engagement.

The Brief: Create a race bag that participants actually want to use—before, during, and after the event. Transform disposable swag into desirable gear that enhances the racing experience while providing genuine utility.

The Solution: MAI, The Öresund Bridge, Sparta, Boost, and Kilometer Studios developed The Bridge Run Backpack through our internal "42K Project." We engineered a purpose-built race companion

PRODUCT
SPECIFICATION

  • Size:
    38 x 30 x 18 Centimeters
  • Volume:
    14 Liters
  • Weight:
    192 Grams